Packaging plays an important role in marketing the product, according to the research packing help to change the consumer thinking regarding the product; it helps people making the opinion regarding the product. Packing and product both complement each other, basically the real reason of packing is to preserve the product and help it prevent from dirt and dust, products like food and other sensitive goods need proper packaging so that they don’t get waste. Packaging is the most convenient and economical way of marketing, packing plays the real role when products travel from one place to another.
Packaging is the most difficult decision for any company because product must be in the right packing, according to the product mostly selection of packaging decided for example: some products come in transparent packing, big boxes or small one, toys are mostly packed in small boxes that are specifically made for toys with transparent small boxes sometimes custom toy packages are required for bigger toys similarly technical stuff packed in hard cartons. These are some important key points which company must keep in mind when planning the product packing, because it give the identification of the product and help attract the customer towards the goods. People mostly remember the packing of the product sometimes they forgot the name of the company but through the perfect packaging that help the consumer to remember the product properly. The products which go from one place to another or go through different travel process this can be securely done with help of proper packing of the product because it protects from damaging or breaking the product and safely reach to the consumer. The two major important parts of packing is to make product presentable and help the product to be secure.
Companies mostly prefer to make reusable packing for the goods so that they can use it in a positive way to the consumer, people mostly see advantage in reusable packing because that can save the product at home as well and can be keep anywhere without any damages, especially when people buy any food material from the market they prefer to buy food which come in proper bespoke plastic box packaging or foils even they are ready to go for expensive one because later on that will help them to secure the food properly.
Product price can easily increase by just adding the proper packing to the good as compare to other seller and people will buy it without any hesitation because they consider it much safer and better to use it no matter the products will be same, and this is very usual practice that companies adopt they almost sale the same product with same stuff but they change the packing and spend some amount on branding it that will boost the sale and help the consumer to recognize the best.